Among all the products for AV installers that WORK is presenting at ISE 2014 (stand 7-M176), the column array UDA 16 is probably the crown jewel. This new concept of column speaker provides many advantages for integrators: controlled beamwidth for almost all frequencies reproduced by the column which leads not only to minimize undesirable effects induced by walls and ceiling reflections (reverbs and echos) but also to excellent results in reverberant acoustic conditions and a perfect music and speech intelligibility. But UDA 16s advantages dont finish here. Another feature of this column speaker is the cylindrical waveform (thanks to the Line array design) that makes possible the minimum audio loss in every acoustic conditions: the sound pressure level only decreases by 3 dB (instead of 6 dB) each time the distance doubles. It guarantees a far reaching audio coverage with a minimum investment. Besides, the aluminium enclosure and well protected connections makes it perfectly adaptable for outdoors (IP55) to be used in a wide variety of installations like theme parks, outdoor shopping malls, etc. This array column speaker puts together the elaborated system of filters, the 16 transducers with a wide frequency range placed as a line array system and an elegant, compact and lightweight design, what make it the perfect choice for integrators in need of a professional and powerful audio system that easily integrates with the architecture. The new speak column of WORK is also capable of adapting to every installation, no matter its size or particular characteristics. Thanks to its modular system with stacking capability it is possible for users to design and build their installation adapting it to their needs and budget.